LIBRARY FOR DIGITAL DECISIONS
Understand what is being built before you pay.
Direct explanations of websites, web apps, UX, technology, administration and SEO — without jargon used as a sales argument.
- 01Strategy
- 02UX and UI
- 03Web technologies
- 04Administration
- 05Growth and SEO
Strategy
Strategy
Web app or Android/iOS app?
A web app can reach different devices through the browser and can use a shared codebase. A native app can integrate more deeply with a particular platform, so the choice depends on required capabilities.
Read the guide arrow_forwardWhat is the difference between a website and a web app?
A website communicates and attracts, while a web app lets people perform processes such as accounts, bookings, documents, payments or reports.
Read the guide arrow_forwardHow do you choose the right website type?
A presentation site, catalogue, shop and portal solve different problems. The right type starts with the outcome and workflow.
Read the guide arrow_forwardTemplate or custom design: what is worth paying for?
A template can shorten a simple project. Custom design becomes valuable when the message, flows and differentiation do not fit a generic structure.
Read the guide arrow_forwardWhat is the real cost of a website after launch?
Beyond development, there may be domain, hosting, licences, maintenance, content, translation and promotion costs.
Read the guide arrow_forwardUX and UI
UX and UI
What is the difference between UX and UI?
UI is the visible interface; UX is the complete experience through which a person understands, decides and completes an action.
Read the guide arrow_forwardWhat does responsive design really mean?
Responsive does not simply mean making elements smaller. Structure, order, navigation and touch targets must adapt to the screen.
Read the guide arrow_forwardWhy should accessibility be planned from the start?
Contrast, keyboard navigation, alternative text and semantic structure help real people and reduce errors for everyone.
Read the guide arrow_forwardHow do you build a form that does not lose customers?
A good form asks for the minimum necessary data, explains why it is needed and clearly confirms what happens next.
Read the guide arrow_forwardWeb technologies
Web technologies
What is the difference between HTML and XML?
HTML is the markup language for web documents, with element meanings defined by the standard. XML defines rules for extensible data formats whose element vocabulary is set by an application or domain.
Read the guide arrow_forwardCSS3, CSS4 or CSS5? How CSS is organised today
CSS3 is a familiar name from the stage when the specification was split into modules. W3C states that after CSS Level 3, modules are levelled independently and CSS as a whole no longer receives new levels.
Read the guide arrow_forwardWhen does JavaScript help, and when is it unnecessary weight?
JavaScript enables interaction and interface updates without loading a new page, but excessive code can harm performance and robustness.
Read the guide arrow_forwardWhat is an API and when is an integration worthwhile?
An API lets systems exchange data and actions through a clear contract: payments, CRM, invoicing, messages or stock.
Read the guide arrow_forwardDomain, hosting and TLS: what does each one do?
The domain is the name used to find the site, hosting runs and stores the application, and HTTPS uses TLS to protect data in transit between browser and server.
Read the guide arrow_forwardAdministration
Administration
What does a website control panel mean?
A control panel is the private area where a team manages content, customers, enquiries, bookings or reports.
Read the guide arrow_forwardWhy do roles and permissions matter?
Administrators, managers, operators and customers should not see or change the same information.
Read the guide arrow_forwardWhy can WordPress be a very good solution?
WordPress is effective for editorial and commercial websites that need mature content management, extensions and a broad ecosystem.
Read the guide arrow_forwardWhat advantages can Laravel have over WordPress?
Laravel provides freedom for business rules, roles, workflows, APIs, queues and tests when the product goes beyond an editorial website.
Read the guide arrow_forwardWhy can purchased plugins increase cost?
A plugin may save development time, but it adds licences, updates, compatibility work and features the project may not use.
Read the guide arrow_forwardWhat does real website maintenance include?
Maintenance means tested backups, controlled updates, monitoring, security and checks of important functions.
Read the guide arrow_forwardGrowth and SEO
Growth and SEO
What affects website speed?
Images, fonts, JavaScript, server response and the way primary content appears all affect experience and performance indicators.
Read the guide arrow_forwardWhat should a technical SEO foundation include?
Semantic structure, titles, descriptions, canonical URLs, sitemap, indexability and performance form the technical foundation.
Read the guide arrow_forwardHow do you build a multilingual website correctly?
Google recommends separate, stable URLs for each language version. Visible content, navigation and metadata should be localised consistently.
Read the guide arrow_forwardWhat should a website measure without ignoring privacy?
Measurement can track useful actions such as enquiries or bookings, but personal-data processing requires a legal basis. Some analytics or tracking cookies may require prior consent, depending on the technology and jurisdiction.
Read the guide arrow_forwardWhen is an online booking system worthwhile?
Online booking reduces repetitive conversations when services, duration, availability and cancellation rules are clearly defined.
Read the guide arrow_forwardWhat should be checked before adding online payments?
Online payment requires a suitable provider, secure pages, clear states and reconciliation of orders, refunds and errors.
Read the guide arrow_forward