Combine article, figure, heading, description and a descriptive link. Semantic structure should describe meaning, not visual appearance.
Correct example✓
<article><figure><img src="web-audit.jpg" alt="Audit report displayed on a laptop"><figcaption>Technical and UX analysis</figcaption></figure><h2>Website audit</h2><p>Find the problems that block clarity and conversion.</p><a href="/services/audit/">Explore the website audit service</a></article>
The article makes the card understandable on its own. The figure groups image and caption, alt conveys the image information, h2 names the service, the paragraph explains it and the link clearly states its destination.